
The idea of The Alternative Morocco cultural and solidarity tourism came to us while travelling the world's remote landscapes and connecting with its native communities. Our journeys far and wide inspired us to create a different, alternative experience of tourism in Morocco, a journey of learning, discovery and mutual respect.
Travel, the natural environment, local communities & their traditions have always been at the centre of our lives and work. With our experience working in the tourism industry, we've realized that today's tourism does not often satisfy the curiosity of travellers and causes a negative impact on local communities and the natural environment.
Through The Alternative Morocco Project and Journeys, we aim to create authentic cross-cultural connections, a sustainable environment that develops enriching cultural exchanges, mindful interactions, and a deep sense of connection between local communities, travellers, and nature.
Our Cultural & Solidarity projects focus on slow, conscious exploring where fair cultural exchange and mutual respect are at the center. Our philosophy is to give back to local communities in places we visit to enrich lives and protect the environment.
Our project gives you a unique opportunity to settle into local communities' way of life and fully contribute to the local economy. Through active participation, both locals and travellers gain a better understanding of their cultural differences, lifestyle, traditional knowledge, and beliefs.


Whether you’re a solo traveller or a group, our cultural and solidarity tourism project takes you to southeast Morocco.
Inhabited by native Imazighen, Imider is a remote village in the desert surrounded by the High and Anti-Atlas Mountains. You will be greeted by a local Amazigh family and taken to your accommodation – a private sleeping room in a traditional Amazigh earth clay house built at the feet of the mountain.
Throughout your stay, you’ll discover the beautiful mountainous area, visit local communities and artisans, and share traditional meals, ancestral rituals, and activities.
As a part of our cultural tourism project, you have a unique opportunity to fully engage in various daily activities such as farming local fields, picking fruits, cooking traditional meals, or learning the ancient craft of weaving carpets.
Our cultural exchange also enables our guests to share their culture and skills with local residents. Igniting creativity in children, teaching a different language, or how to play an instrument strongly benefits local communities, broadens their horizons, and makes your adventure vacation truly rich and unforgettable.


We believe that healthy interactions between local hosts and visiting guests create a better cultural and environmental understanding. Through our cultural project and ecotourism, we also help to raise awareness of environmental issues in various regions in Morocco.
Through sustainable practices, education, and creating alternative sources of employment, the responsible tourism we promote impacts positively the lives of local people and reduces environmental issues such as desertification and deforestation.
The Alternative Morocco also ensures that local communities benefit more directly from our tourism. By contributing 20% of our profit to local communities, we provide them with educational supplies, and daily necessities and support them in developing responsible, effective practices to protect the environment.
Part of the profit from The Alternative Morocco tours is also set aside for future projects such as local cultural centre, sporting areas, and various environmental projects (reforestation, sustainable waste management) that will benefit Imider and surrounding communities as a whole.


Let us present you with another way of travelling, an authentic experience, a journey of learning, discovery, and mutual respect.
Immerse yourself in the timeless beauty of Morocco and take part in our project for a true cultural discovery of the most unique communities, and the most spectacular landscapes.
Journey with us!

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Cultural tourism in Morocco offers travelers a unique opportunity to immerse themselves in the rich traditions and vibrant lifestyles of local communities. This form of tourism emphasizes meaningful interactions over mere sightseeing, fostering a deeper understanding of the cultural heritage that defines the region.
By participating in local customs, festivals, and everyday activities, visitors can gain insights into the Moroccan way of life. Engaging with artisans, farmers, and families not only enriches the travel experience but also supports the preservation of cultural practices that have been passed down through generations.
Engaging with local communities is at the heart of The Alternative Morocco's mission. Travelers are encouraged to participate in community-driven projects that promote sustainability and cultural exchange, allowing for a symbiotic relationship between visitors and residents.
Examples of engagement include workshops where travelers can learn traditional crafts, share meals with local families, and contribute to educational initiatives. This hands-on involvement helps to break down cultural barriers and fosters mutual respect and understanding.
Sustainable tourism practices are essential to ensuring that cultural tourism benefits both travelers and local communities. The Alternative Morocco is committed to minimizing the environmental impact of tourism while maximizing its positive effects on local economies and cultures.
By implementing eco-friendly practices, such as responsible waste management and support for local agriculture, the initiative promotes a model of tourism that respects natural resources and empowers communities. This approach not only enhances the travel experience but also contributes to the long-term sustainability of the region.
The Alternative Morocco is dedicated to ongoing community development through various future projects aimed at enhancing the quality of life for local residents. These projects include the establishment of cultural centers, sports facilities, and environmental initiatives that focus on reforestation and sustainable practices.
By allocating a portion of profits to these initiatives, The Alternative Morocco ensures that tourism directly benefits the communities involved. This commitment to community development not only enriches the lives of locals but also creates a more fulfilling experience for travelers seeking to make a positive impact during their visit.
Cultural tourism in Morocco offers travelers a unique opportunity to immerse themselves in the rich traditions and vibrant lifestyles of local communities. This form of tourism emphasizes meaningful interactions over mere sightseeing, fostering a deeper understanding of the cultural heritage that defines the region.
By participating in local customs, festivals, and everyday activities, visitors can gain insights into the Moroccan way of life. Engaging with artisans, farmers, and families not only enriches the travel experience but also supports the preservation of cultural practices that have been passed down through generations.
Engaging with local communities is at the heart of The Alternative Morocco's mission. Travelers are encouraged to participate in community-driven projects that promote sustainability and cultural exchange, allowing for a symbiotic relationship between visitors and residents.
Examples of engagement include workshops where travelers can learn traditional crafts, share meals with local families, and contribute to educational initiatives. This hands-on involvement helps to break down cultural barriers and fosters mutual respect and understanding.
Sustainable tourism practices are essential to ensuring that cultural tourism benefits both travelers and local communities. The Alternative Morocco is committed to minimizing the environmental impact of tourism while maximizing its positive effects on local economies and cultures.
By implementing eco-friendly practices, such as responsible waste management and support for local agriculture, the initiative promotes a model of tourism that respects natural resources and empowers communities. This approach not only enhances the travel experience but also contributes to the long-term sustainability of the region.
The Alternative Morocco is dedicated to ongoing community development through various future projects aimed at enhancing the quality of life for local residents. These projects include the establishment of cultural centers, sports facilities, and environmental initiatives that focus on reforestation and sustainable practices.
By allocating a portion of profits to these initiatives, The Alternative Morocco ensures that tourism directly benefits the communities involved. This commitment to community development not only enriches the lives of locals but also creates a more fulfilling experience for travelers seeking to make a positive impact during their visit.